In der After Sales Phase ((Deutsch: Verkaufsfolgemanagement) hat der Kunde bereits gekauft und macht erste Erfahrungen mit dem Produkt oder der Dienstleistung. Das After Sales Management umfasst alle Maßnahmen, die ein Unternehmen nach dem Abschluss eines Verkaufs ergreifen kann, um den Kunden langfristig zu binden.
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