Go-Live beschreibt in einem CRM-Projekt die Phase, in der das CRM-System unter Realbedingungen den Nutzern zur Verfügung gestellt wird. Dabei wird oft das bestehende System, so es denn existiert, durch das neue System ersetzt. Hierbei ist besonders wichtig, dass das Tagesgeschäft durch die Systemumstellung nicht gestört wird. Im Rahmen eines CRM-Projekts ist der Go-Live der wichtigste Meilenstein der Implementierung
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