Glossar

A B C D E F G I K L M N P R S T U V

14. September 2022

14. September 2022

Verdrängungsmarkt

Ein Verdrängungsmarkt ist dann gegeben, wenn das eigene unternehmerische Wachstum zwangsläufig zu Lasten eines Konkurrenten führt.

14. September 2022

14. September 2022

Vertriebsautomation

Hierbei werden alltäglich wiederkehrende Aufgaben automatisiert – also mithilfe einer CRM-Software automatisch durchgeführt.

14. September 2022

14. September 2022

Vertriebsmanagement

Das Vertriebsmanagement umfasst strategische, operative und kontrollierende Fragestellungen. Es ist die Gesamtheit aller Aufgaben zur Planung, Organisation, Steuerung und zum Aufbau ökonomisch erfolgreicher Verkaufsaktivitäten im Unternehmen.

14. September 2022

14. September 2022

Vertriebsorganisation

Die Vertriebsorganisation ist Teil der Distributionspolitik eines Unternehmens und kann als Marketinginstrument eingesetzt werden. Die Aufgaben des Vertriebs bedürfen einer Koordination und Spezialisierung des Vertriebsprozesses, wobei […]

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